SEO for Eco Friendly Bag Ltd

We have recently completed an SEO overhaul and partial redesign of Eco Friendly Bag Ltd’s website. From the sites original launch, traffic had been low and conversion rates were poor. iZone Design were asked to overhaul the site, improvings its usability and optimizing for search engines.

The Business

www.ecofriendlybag.co.uk sells a variety of bags for a range of purposes, all of which are environmentally friendly and help to reduce our reliance on throw-away carrier bags.  This site currently has limited e-commerce functionality through a PayPal checkout.

The Strategy

The original site was created with a table-based design, lacked any semantic markup and had poorly optimised images.  We started our makeover by recoding the site in CSS, using a div-based layout and proper semantic structures - <H1>’s for headings and <p> for paragraphs etc - instead of the multitude or styled <div>’s and <span>’s that we inherited.

The second stage involved re-writing the copy.  The original website had very little text and most of the important keywords were within images - hidden from search engines.  We carefully re-worded most of the sites content, suggested new content that could be added and duplicated text from images into actual text that a spider could read.

Finally, to track the performance of the site and measure the effectiveness of a number of design choices we installed Google Analytics and verified the site with Google Webmasters.

The Result

Since the re-design has gone live, visitor numbers are up over 200% and sales and contact requests have started to come through.  The site is now receiving 70% of its traffic from search engines and visitors are regularly finding the site for competitive keywords such as ‘eco friendly bags’, ‘environmentally friendly bags’ and ‘eco bags’